Technorati Tags: Cult , Cults , Deception , Discernment If I was to start a cult these are the steps I would take: Reinvention : Every cult leader worth his salt has an image that he/she must work hard to maintain, from the clothes they wear to the way they conduct themselves. Saffron or white robes, smart casual western dress, formal wear, (a white suit is effective, as are robes, turbans, etc.) all will be determined by the image you want to project, but it must be consistent, people must recognise you instantly from your appearance and persona. Maybe this is why so many cult leaders choose to come across as still and contemplative rather than active and energetic. Novelty : It is important to have a message. The best messages have some novelty, revolve around issues of Revival, Renewal, Restoration, Transformation. It’s good if it is a ‘lost’ message, or something misunderstood until you came along to explain it. You can look really good if you can compare yourself favo
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