A media campaign has been launched in eastern Idaho against The Church of Jesus Christ of Latter-day Saints.
The "Speaking the Truth in Love to Mormons" campaign was started by the Truth in Love Ministry of Nampa. Its focus is on "witnessing to Mormons" and showing them the "truth of God's words" through "loving means."
Five billboards have been placed in heavily Mormon southeastern Idaho - one in Rexburg and two each in Idaho Falls and Pocatello - showing a woman holding her head next to the words "Feeling Worthy?" The billboard gives the campaign Web site. The billboards are expected to remain on display for at least three months.